With well over a dozen billion smartphones and tablets in operation today, it’s crucial for mobile app developers to build websites and apps friendly for users on the go. This article will help you discover key aspects to think about when creating a mobile-friendly website.
Two mobile devices per person
Let’s start with a bunch of numbers: 13,1 billion mobile devices, mostly smartphones, and tablets were in operation last year. It’s almost two devices per each person living on the Earth. And a significant further increase is expected, reaching 16,8 billion in 2023.
No wonder that developing a mobile-friendly website is not an option but a must-do. If not, your business will resemble a guest to an exquisite party whose tie is too short and reaches the middle of your belly.
If the fashion parallel is not persuasive enough, remember about first impressions: we have only a few seconds to make a positive or a negative one. In the digital world, it works the same: when users enter websites, it takes them only a fraction of time to find them attractive and user-friendly. Or not.
Additionally, due to the specific features of mobile devices (e.g. smaller size, rotating screen), in their case, it’s even more important.
There is plenty of things that should be taken into consideration while developing a truly mobile-friendly website. But you don’t have to remember all of them now. Let’s focus on just three essential ones.
Firstly: make your website responsive
To make it easy to understand, imagine you’re browsing a website on a desktop computer. What you see comes in a horizontal view. However, when you grab your handy the natural position of the device is vertical. If the website hasn’t been developed in responsive technology, it will be extremely uncomfortable, sometimes even frustrating, to use it.
Responsive website design enables automatic adaptation to the orientation and resolution of a browser. If correctly applied, you’re almost sure that anyone entering your website on literally any existing device will see it perfectly fit. Almost sure, as there is always a small percentage of things on which you just don’t have any impact.
Secondly: make your website simple
Simple doesn’t mean cheap or looking poorly. In fact, it’s not so easy to design a simple website. With unlimited possibilities and countless stimuli around minimalism is some sort of an art today.
Remember to keep the interface clear of unnecessary buttons, icons, and other graphic elements. Place the menu in a visible spot. Avoid fancy, custom-made fonts.
Shortly speaking, never complicate the design, and focus on intuitiveness instead.
Thirdly: conduct good research
Good research boils down to two major things.
One: check out how your competitors have designed their websites – put down what you like about them and which aspects are troublesome for you as a potential user, and draw conclusions.
Two: while there are many templates available now and with a little of time, and a bit of willingness you can design your website by yourself, it’s still very important to have someone review your work.
Experts who deal with designing mobile-friendly websites on a daily basis – trusted and experienced mobile app developers – will carry out a thorough examination to spot all the problems and help you tackle them. Of course, if needed, they are also there to design your website from scratch according to your budget and deadline.